How to Build a Thriving Career by Leveraging Power of Your Personal Brand?

Deepak Machado 0:14

Hello and welcome to Success 10X Podcast. My name is Deepak Machado. I'm a writer and a risk management professional. I'm also a Bitcoin enthusiast. In each episode of this podcast, we bring you an inspiring person or a topic to help you amplify your Success 10X. This podcast is dedicated to you if you're serious about your personal growth, career growth, financial growth and business growth. I hope this podcast will create a spark and ignite your desires to achieve higher success. Thank you for spending time with us today. And let the journey to Success 10X begin.

In today's episode of Success 10X Podcast, we'll be talking about how to build your career with the power of personal branding. Before that I would like to your quote, discord is by Oscar Wilde. Be yourself, everyone else is already taken.

To discuss about this topic of how to build your career with your power of personal branding, I have my friend Avil Pinto. I will is an HR and Logistics professional. I will the founder of Dubai Job hunts and people call him the Game Changer.

Welcome as well to this episode. How are you doing today?

Avil Pinto 1:39

Thank you. Great. Fantastic it again another episode. I'm so excited.

Deepak Machado 1:44

Thank you for your time. In the previous episode, we talked about personal branding as a subject and why you should develop and pay attention to your personal brand. Today we will delve further into the topic and see real life examples. Avil when we talk about personal branding yesterday. How do I start? And where do I start to build my personal brand?

Avil Pinto 2:12

I think bang on and I would strongly encourage the audience to go back to the previous episode. And then it would be great value and for you to understand how we get started. We can go to a bed now. The book Have you heard of Jay Shetty when you follow his videos? Yes, absolutely. Yes. Now, he was a common man. He was a nobody at some point in time. He left his corporate went to become a monk for three years. And then he came back and started sharing wisdom to the world. The only thing that he wanted to do is share your wisdom to the world. And he started doing videos only to give the message to make a difference to people who have that impact. Because the learnings that he had from his from his life and plus being a monk, and now he has established a brand, which is amazing. In fact, I got trained by Jay Shetty in Dubai. today's workshop on how to build social media branding. This is something which opened my eyes. You can be nobody, or we may not have, we may not be CEO or a general manager or are having tons of experience. But we can yet build a brand. We can really build a niche or a product or offering or a service where you can eventually thrive in that career, or monetize or grow within. Now when I heard the story of Jay Shetty, the intent was great. The purpose was superb. I mean, helping people through wisdom. Wisdom go viral was his tagline. And so that what he did, he chose the appropriate platform online, wherein a lot of people today spend their time, he started with Facebook. And he started creating videos. Initially we'll do seven, eight minutes and then the trend started changing when you go to five minutes and three minutes. And then he broadcasted those videos also on YouTube, then Instagram. So today these videos are viewed by over 2 billion people. He's got more than 20 million followers. Now with this kind of incident that is created people are willing No, to pay or offer him for the value that he's adding. I repeat this value. Okay. So the step one is, what is the value that I'm able to offer to people? I'll give you an example of my coach, Coach Cheryl Pinto. Why did I choose to choose her to be my coach? While there are so many coaches? The reason I chose was I wanted somebody with nlp, nlp, who's completed NLP practitioner or a master practitioner who has knowledge of NLP and an NLP coach and I found good Cheryl, through a reference. She was a Toastmaster and I had a friend who was a Toastmaster. And he referred her to me because he knew her abilities. He knew how good she is. And when I spoke to her in that one hour free consultation or no interaction, I felt she can help me with what I want to do. There was a common purpose that we both had in common. Because of the value that she could add in my life, I choose today, Cheryl is a brand. She is helping people with mastermind and money. He has she's released a course called financial freedom. She has a group called financial freedom on Facebook, where she comes and shares knowledge to people on why people are not wealthy or why they struggle to create wealth or money. Why money is so difficult for people to earn. This is value. So she has a voice to share it to people. He has a voice to share it to people, because he has 20 years of banking experience in the finance industry. And she has seen how money works. And she has experimented herself. And it is 33 shows financially free. He's my role model. Or I would say guru, she's my coach, and I see how she has grown pradesh is my mentor and coach as well. As simple as that. So step one is finding your voice. What do I have, which can be value people. When I say voice, it's not about just communication. value. Another example, you can have a hobby, you can have interest of paintings or artwork, and you're good at it. Now you could do it for your cells as pastime or put up those artworks on your, on the walls at home. But imagine if somebody knows that you can teach people how to draw artworks or paintings, then that eventually become your money generating revenue money generating activity. Unless and until if people don't know about it, then how there is too little view. So the important thing is a message is you should be visible out there, you should be visible out there. So having a voice message that you want to give second is being visible. Now I give the example of Jay Shetty, he used social media is a platform to be visible. Similarly, if you are good with artwork or paintings, the things that you are doing can be invisible on Instagram, Facebook, or YouTube, people will notice. And that's how you will generate. That's how you will have people following you or reaching out to you. So the second point is visibility. So first is value, then visibility. And third, then structuring content relevant to the people who your audience and the more you keep doing consistently. The more you keep doing consistently, people will see more value from you. And that's how you will eventually build a thriving career. Now it's a very simple step. But what is important is you got to show it consistently you have to identify who you are and what's your voice, what's the message, and then building the content relevant content to the community. The audience.

Yeah, another name that comes to my mind when he's talking about jCf T and Facebook. There's another great personality Nas Daily. Yeah, I've been I've been seeing his videos on Facebook and I think the impact is tremendous. He's very unique in how covers things. And like the people, he brings out people who are unknown in the society, I think he tries to bring, like farmers and painters and social workers and put them in the front. I also seen his videos lately on in Dubai, I think was trying to promote the Dubai Tourism and asking people to visit Dubai recently. Also, another character that comes to my mind is if you have heard of Gary Vaynerchuk, yes, this person is real hustler. He is there on every platform. That's what he says, you know, how to serve your audience, wherever they are. So it's not that people come to you, you go to people, that's what I think he believes in. Now, there are thousands I'm not sure about thousand but maybe there are a handful of social media platform. How do I select which one is effective? For me? There is a conclusion Should I go to Facebook? Should I go to Instagram? Should I go to tick tock? I'm not sure about other LinkedIn, which is a good platform for me as a let's say, I'm not I'm not anything right now. I just found my voice. I want to put it out there, which platform should I use?

Good question. Now let's understand what kind of voice or message you want to give to the people. Do you want to be a bestselling author, you want to have more clients for your business, you want to be invited as a keynote or speak at conference, you want to create passive income streams, need to switch jobs want to spread powerful message across the world, one product sponsors need a promotion, want to become a coach for the need to raise funding for want to sell products and services? Now, these are few of the things that I'm sharing, but there could be any. But the question is...for each of your audience. If I want to be a coach then where will I find my audience? Okay, is it LinkedIn? Is it Facebook or is it Instagram or YouTube...accordingly you have to then understand who is in the competition, okay, there will be you do your competition analysis or some research and based on your competition, how they are doing, where is that audience, then you have to you have to look at what would help you grow your brand. Okay, so that you will target that particular audience. Now, I created a Facebook page or the game changer. The whole intention was to generate stories out there to inspire the stories, model stories. And I started doing not because I wanted followers, not because I wanted people to kind of know but it was for my own benefit of interest to narrate stories. Of course, as we build as generate stories, your brand you are getting, you're getting to know people people get to know the stories are shared in groups, and within friend circle on Facebook. So it will create ripple effects. But the important point is the intent is to make a difference. First to myself and to the to the people around. But I didn't choose Instagram. Facebook, largely is used today.

The last statistics of 2020 January is approximately 2.4 or 2.5 billion people, okay, are using Facebook net on Facebook versus other platforms and just share the numbers for you. Okay, approximately 2 billion users are on YouTube, Whatsapp is 1.6 billion FB messenger is 1.3. So there is Instagram is 1 billion. It's slowly increasing Now, why people are choosing Facebook as a platform because it has multiple benefits. Okay, for example now, it helped me create a group called the by Jobson, this communities more than 18,500 people. Now, I can post jobs. I can do videos I can do I can help other people to share their content and do their videos. So it's a platform where it has multiple benefits for the intention of or the purpose of what we want to serve to the people. And that's why Facebook for me works well. Right? You do people who are in the creative side or would like to share messages which could be more than 10 minutes, 15 minutes or 30 minutes. Choose YouTube. Because that is like a learning portal to LinkedIn. LinkedIn is of large platform for professionals, people who would like to build more clients, people who would like to grow in their career in terms of switching jobs. LinkedIn is great, tick tock, okay, if you are creative, if you can do funny videos on those videos, we can do a message in 15 minutes, 20 seconds, 15 seconds, 20 seconds, then that's a great platform. And I think a lot of people are following. I even I do follow some people in Hickok. Which, which kind of gives me that moments of bring smile, and laugh. It's amazing. And I feel wonder how people do all this. So, every platform has a unique proposition in terms of in terms of various things, like I told about Facebook, it gives a large audience so you larger than this, it is more of social more of casual, okay, which, which may not work the same way in LinkedIn. So depending on the message, depending on what expertise you want to share, accordingly, you can choose the platform.

Deepak Machado 16:18

Okay.

I will one thing comes to my mind. I know some people, they don't use social media, they don't use Instagram, Facebook, nothing, they came out just a building that personal brand. One of the persons I know here in Dubai is Leo, he operates a restaurant called kandra restaurant. People know him because he cooks good food. Initially, when he started, I think he was hosting parties at his house, then I think somebody suggested him to open a restaurant. He and his wife I said good cooks that people know them. And I think if somebody has to have mangalorean food, specially, they know where to go, they just go to a restaurant or just order from there. I also have another friend in the printing industry. If somebody and he has been such a good name in this in this industry, his name is Godwin. He is so well known that anybody wants this solution. It is Godwin that is the kind of niche that they have not used Social media, I believe that it these days, yes, it may be important, but you can build a personal brand, without social media as well. Yes, the social media only propagates it much faster. I believe there are people in our society who have done it without social media. So don't think that you can't do it.So don't think you can do it. Only on social media. Do you have any other examples? Or have you experienced this in your life

Avil Pinto 18:07

Many additional businesses or people who have grown those days, there was no social media yet. They stood out yet they yet they built their brand, they have grown. Now how they did it is the power of word of mouth. Okay. So the power of word of mouth is really super strong. Like you just mentioned it when you when you offer good, tasty food, and somebody tests it. And then the word spreads around in the community among your circle, oh, there is a nice menu in food immediately you will say is okay, go to your candle restaurant. I mean, this is as simple as that. And this is how the brand also grow. So it's important to serve well to make to give the best of experience to people in order to service or offering a product that you choose to render. So customer service by far is much, much more important than the selling. Yeah, so that's why I believe more strongly with customer service and is selling a product over the period of timewith globalization into www dot plus it is the social media platforms, what it has enabled people is that brought the world closer. Today I can have a client sitting in the US or my cars right now in in Canada. So we interact. Okay. And there are so many things that are done on social media today. And majority she's no she's in Canada, but then her audience majority are from the Middle East. So the thing is that you can build your audience ways no matter where you are. So it's there are no boundaries to it. And that is what I think online has enabled people. Now, something which cannot return, they're not able to sell or deliver products or services elsewhere, okay. But what they can do is they're very strongly present in social media, probably, it can go into a franchising model they call McDonald's or KFC, somebody out there in the US or in any other part of the world. Again, you're going to model a franchising, which can benefit. So this is how you can expand. So I strongly again, iterate that personal brand is built with word of mouth. But on social presence on online with Facebook, YouTube, it grows faster, because the visibility is quick. And as more people are now they choose to be online, to learn things or to pass time or to watch videos or anything, or to research content. That's a faster way to reach out or grow your brand.

Deepak Machado 21:06

Yeah, thank you. My next thought on let's, I'm an employee working in a company. How can I build my personal brand? Are there any methods that you have used or you've seen anybody use to propel from one no one position to other or to showcase yourself? How can I as an employee of a company build my brand?

Avil Pinto 21:36

Yes. Super, though, I think every organization has certain requirements, okay. Who fulfill the requirements of the organization, what I see in people who have grown or made a great career is they came across as problem solvers. Okay, ability to solve problems. Now, somebody is hired for a position because there are problems organization is facing the challenges and if you have the ability to solve them, then you, you win it. Okay. Now, that's the first criteria. Second one, while you solve problems, what is your ability of dealing with people your communication, interpersonal skills, okay. And, and your emotional intelligence? These are the factors which are of prime importance today, how's your behavior? And these things are catching up much faster than your problem solving abilities? How you are, we are rapport with your managers, the people around the affiliates, and that plays very important role. And being in HR or last 16 years of experience have, I've seen people come in telling me I will I have insured hundred percent 110% 100% in my role, but but I'm not, that's it. There's a reason there is something missing, those organizations don't want you to remain in the same room. Okay, I still feel that after you are achieving, you're a performer, and you don't deserve or the company is not considering you for that next rule or a promotion, then that's not the place for you. That means there's a better place, we somewhere else will recognize our abilities. Right? So for me, it's very simple. It is understanding the work culture around people, and how to deal with them. And recording the no going with this. It comes with your so when they say that I'm authenticity plays a role, how genuine you come across as a person, and how you build relationships with people around you. Okay, and how you communicate messages, right. And these things. I did a session on cracking the career code. And recently I did a session and there are many skills that are required today, much more than IQ, there is EQ. There's an element of storytelling, okay. Which which is just so super important. There's an element of creative thinking and being having innovative mindset and growth mindset. And these are the aspects which organizations are looking for, from people. And if you see that the people who grow because they are, they're very clear, this is the position they want and they have a clear goal and putting their efforts in the direction of you know that that will enable them to thrive in that job or in a profession.

Deepak Machado 24:52

Okay. Thanks for sharing that. I believe we have shared a lot today through example, of various people and how they matured, and what are the ingredients that are required to take your take your brand to the next level, and everybody has their own brand. But it is up to us to take care of our own brand. Start your....we spoke about Jay Shetty, Gary Vaynerchuk, Leo and many other people, including you, Avil, what is as a parting word to our audience or to listener...what is the one important thing that you do daily to build your personal brand?

Avil Pinto 25:36

First thing is, first, I should know what content I have to share? And is that content? letting people know what is the value? And I can? can I solve the problems of their life, or problem of the career or problem in relationships or finances or anything? This is the first thing that I look at, what are the challenges people are facing? And do I have the ability to help them? And based on that I research I learn I read books, I watch videos on YouTube, I do courses on Udemy. Right now I'm doing NLP coaching practice no goes with all this I right now, I see that I'm able to offer the solution for people who are looking for jobs, people who would like to build their career, people who'd like to build a brand personal brand, and, and also learning how to create more impact to people through stories. So because of this, I know clearly what what I can offer based on this, I am investing my time and energy and efforts to master it. So I'm part of those masters to enhance my public speaking skills and principles. Right. So I think, for anyone who wants to be out there, and create that personal brand, first know how you can solve people's problems. If you have the ability. When I say problems, it's not only you identified as a problem, a doctor as a profession is solving patients, he's treating patients, if you are a good cook, then you are actually helping people with tasty food. And that is you are you're you're offering something so this is how I'm coming across, don't identify as a problem. The problem is some people are going through challenges record several who helping people who are struggling with looking at how to make money or how to create wealth. So she's providing solutions to people. So that is why you automatically then recognize as a value and value driven visibility will eventually help you make your strong brand.

Deepak Machado 28:08

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I will leave you with this quote from George Bernard Shaw: "Life isn't about finding yourself. Life is about creating yourself."

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